Bachelor of Business Administration

Duration: 3 years
Eligibility: Pass in 10+2 in any stream

About the course
The BBA program is designed to offer a platform for students of business to acquire both hard (business related) and soft (personality related) skills. The course also emphasizes the importance of hands-on experience, apart from theoretical discovery. The course provides a strong practical undergraduate level education using the principles, theories and tools necessary to be successful in business.

Year

Course description

Competencies

1st year –
1st & 2nd Semester

To introduce students to the basics of management

Basic Competencies

2nd year –
3rd & 4th Semester

To provide in-depth knowledge of management accompanied with experiential learning

Advanced Competencies

3nd year –
5th & 6th Semester

To equip students with technical knowhow and exposure for future avenues

Core Competencies

Upon graduation, students can aspire for further studies and enter the world of work as professionals in private and public sectors.
Course of Study
The course is designed to deliver a combination of Theoretical & Practical Knowledge
Continuous Formative Evaluation (CFE) & Experiential Learning: The Department practices Continuous Formative Evaluation (CFE) which is a diagnostic use of assessment to provide feedback to teachers and students over the course of instruction. This diagnostic use of assessment is to provide feedback to teachers and students over the course of instruction. CFE stands in contrast to summative assessment, which generally takes place after a period of instruction Experiential Learning includes 50% of the course curriculum whereby students gather practical experience with a structured learning experience to support academic and career goals.

Examples of Formative Evaluation

Examples of Experiential Learning

  • Case studies
  • Group discussions
  • Class presentations
  • Role plays
  • Class test
  • Class assignments

 

  • Field Trips
  • Projects
  • Presentations
  • Student led Seminars & Workshops
  • Industrial Visits
  • Guest Lectures
  • Action Research
  • Internship

Course outline:

First Semester


Subject Code

Subject Title

Credits

BBA 101

Principles of Management

3

BBA 102

Managerial Economics

3

BBA 103

Quantitative Techniques

2

BBA 104

Principles of Accounting

3

BBA 105

Computer Fundamentals

3

ENGL 106

English and Communication

4

 

TOTAL

18

Second Semester

Subject Code

Subject Title

Credits

BBA 107

Advanced Accounting

3

BBA 108

Organizational Behaviour

3

BBA 109

Business Ethics & Personality Development

2

BBA 110

Computer Applications

2

BBA 111

Principles of  Marketing

3

BBA 112

Research Methodology (Include Research Ethics)

3

ENGL 113

English and Communication

4

 

TOTAL

20

Third Semester

Subject Code

Subject Title

Credits

BBA 201

Cost & Management Accounting

3

BBA 202

Introduction to HRM

3

BBA 203

Business Law

3

BBA 204

Marketing Management

3

BBA 205

Financial Institutions

2

BBA 206

Entrepreneurship Development

2

ENGL 207

English and Communication

3

 

TOTAL

19

Fourth Semester


Subject Code

Subject Title

Credits

BBA 208

Financial Management

3

BBA 209

Production & Operations Management

3

BBA 210

Rural Marketing

3

BBA 211

MIS

2

BBA 212

Business Policy and Strategy

3

ENGL 213

English and Communication

3

 

TOTAL

17

Fifth Semester


Subject Code

Subject Title

Credits

BBA 301

Service Marketing

3

BBA 302

International Finance

3

BBA 303

Sales & Distribution Management

3

BBA 304

Human Resource Planning

3

BBA 305

Entrepreneurship Development

3

ENGL 306

Communicative English

4

 

TOTAL

19

Sixth Semester


Subject Code

Subject Title

Credits

BBA 307

Organizational Development

3

BBA 308

Advertising

3

BBA 309

Business Environment

3

BBA 310

Industrial Relations & Labour Laws

3

BBA 311

Internship

4

ENGL 312

Communicative English

3

 

TOTAL

19

Career prospects:

Upon graduation, students can aspire for further studies and to enter the world of work as professionals in private and public sectors.

  • Banking
  • Marketing
  • Human resources
  • Advertising
  • Public relations
  • Retail
  • Consultancy
  • Entertainment
  • Entrepreneurship
  • Government

This course is offered in:-

Department of Economics, Commerce & Management Studies, 
Martin Luther Christian University,
Block 1 , Dongktie,h Nongrah , Shillong 793006,
Meghalaya